Thursday, November 19

When Fashion Meets Pizza

I'll admit that I'm a bit biased on this one.

I'm a huge fan of Chef Marc Vetri. I've met him personally a few times and I've been to most of his restaurants in Philadephia.

I'm also a big fan of Urban Outfitters, home to retail brands Urban Outfitters, Anthropology, and Free People, with headquarters based in Philadelphia in the now retro cool Navy Yard. Urban Outfitters was my first fashion go-to when I moved to Boston right out of college. They had cool shirts that I could afford. Perhaps that's where my "cool shirt thing" started, come to think of it.

So you can imagine my fascination when fashion meets pizza, and I heard that Urban Outfitters is acquiring Chef Marc Vetri's restaurant group including Vetri and Pizzeria Vetri.

But it's beyond fascination, it's forward thinking. Brick and mortar retailing is dying, or at best on a major slide. So innovators in the industry need to evolve the shopping experience if they want to survive, and get any kind of ROI on their real estate.

So I am imaging, with this new company, fashion shows while dining. Dining while shopping. Cafes next to racks of cool shirts. Night life with night time shopping.

I mean, let's admit it ... shopping is much better after a couple of glasses of wine. And a slice.

What's your experience? JIM.

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