Monday, February 1

Evolution of Barbie

(this article also appears on Huffington Post - click here to read it there)

By now we've all heard the latest evolution of the new Barbie body shapes. Of course, as a marketer and a father, I applaud the move.



As Celine would sing....Hallelujah!


But seriously, the evolution has been amazing.

Not too long along, Barbie was in the Sports Illustrated Swimsuit issue, just to make a point.



And right in time for the holidays, out of the corner of our eye we saw a boy in a piece of Barbie advertising.



Barbie has spent much of her over 50 years telling girls (and boys) that they can be anything.



And now she is just confirming that she can look any way that's appropriate for her, no matter who she is!



Bravo! What's your experience?  JIM

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