A few weeks ago, just as news of the spreading Zika virus was hitting our conscious awareness, Facebook announced a partnership with Abrasco Divulga in Brazil to help fight the virus by raising awareness about how to avoid it.
For the most part, it's about avoiding mosquitoes and the awareness campaign, delivered on Facebook, gives some very practical advice especially for pregnant women who are most at risk.
The campaign caught my eye because it shows the power of using social media to quickly share news and information, in a culture (Brazil) that is extremely socially active.
I love how Facebook is using its power and influence to do more than just connect people, but to help them as well. Makes all those photos of people's meals and vacations, and cute kids have an extra special meaning.
If you'd like to view the video, click here.
What's your experience? JIM.