As well they should.
So where's the one place we could turn to that perhaps hasn't already been tried and perhaps could be effective? As they say, when in doubt try babies and dogs.
I'm all for the dogs!
In this new spot, mega-brand Budweiser uses man's best friend to show us the spirit of responsible drinking and making smart choices. The #FriendsAreWaiting campaign isn't brand new, but this story puts a new spin on it. And may just get through to people.
What's your experience? JIM