Sunday, March 13

Stella ... Buy a Lady a Drink

I'm so impressed with the latest campaign from Stella Artois, as in the beer brand.

The brand made its signature glass famous; it's a bit of an icon in a way. For me, using a custom glass to become a symbol for the brand was quite brilliant and innovative at the time. I use it as an example in my classroom and client meetings all the time.

Now the brand is taking that glass to the next level, by giving it a charitable reason for being as well. For every limited edition glass sold, the brand is donating five years worth of water to one person in need through the organization Water.org.

And if you know me, you know I'm a sucker for a great tagline and in this case the brand does not disappoint...

Buy a Lady a Drink!

Love it! What's your experience? JIM

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