Wednesday, April 6

Coca-Cola, Remastered

We are quite familiar with music getting remixed and remastered...I've got catalogs of my fav tunes from vinyl redone for CD and then redone for iTunes. It keeps the master alive and sounding fresh for today's technology. And today's generation.

I'm not sure I've ever seen that done in marketing or advertising, though, where some of the work is just as "classic" as those favorite tunes.

Until yesterday ... when I saw this vintage, infamous spot from Coca-Cola called "Hilltop." A classic from 1971 now remastered and color-corrected for 2016. Perhaps thanks to the Mad Men finale, where it was featured prominently?

I think it's fair to say that the messaging was ahead of its time, and very inspiring...


I remember vividly, "I'd like to buy a world a Coke." Now maybe my kids will too! A not-so-subtle signal that the brand has been remastered all along these years as well.

A simple little tactic, bringing back some memories. It would be even cooler if they actually did more with it....interviews with the cast, behind the scenes from the director, completely remade with today's generation...oh the brainstorm ideas!

What other great pieces of advertising could be remastered and brought back to life? Where's the beef?

What's your experience? JIM

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