Friday, August 19

Brazil Open Tennis Dogs

All eyes are on Brazil at the moment with the Olympics.

I thought it would be fun to take a break from the Games (and the drama) and recall a moment earlier in the year in Brazil that brought a smile to my face.

The Brazil Tennis Open.



Instead of using ball boys or ball girls to retrieve the tennis balls that have gone out of play, the folks at the Brazil Open decided to use dogs instead. Specifically shelter dogs to generate attention for adoption. Specifically shelter dogs who were abandoned on the streets and rescued in Sao Paulo.

Great opportunity to take a pop culture moment and put it to good use. Very good use.

Brilliant. And fun. And light hearted. And for a great cause.


Love it. What's your experience? JIM

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