Tuesday, September 20

Bodyform Femojis

From the UK feminine hygiene brand that brought you this new attitude in response to a Facebook post....


... now presents Period Emojis, or Femojis as the brand likes to say.

Yes Bodyform has created an entire range of emojis so that women and young women can use to express themselves while dealing with their periods. The brand says that it's not easy to talk about this stuff, so perhaps having these Femojis at the ready will help with self-expression, communication, understanding, and ultimately self-confidence. Can't argue with that.
Truthfully, why not?!? Why not have a brand, with a great attitude, be supportive of women communicating what they are going through? As a dad and a marketer, I say YASSS.

What's your experience?  JIM.

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