There is no question that sports and music are two of the most unifying forces on the planet. They entertain us, they bring us together, and they give us a common bond.
Coca-Cola knows this...which is why it put song lyrics on its bottles and cans.
Well I guess Bud Light knows it too...which is why it's putting sports team on its bottles and cans.
Makes perfect sense when you think about one of the biggest drinking occasions...sports events. It's going to make inventory management interesting, I am sure, but I'm also sure they have figured out a local inventory schematic that gives the home team advantage!
Very cool. What's your experience? JIM