In my first marketing book, The Experience Effect, I wrote about the power of building a consistent and engaging brand experience across all marketing touchpoints. All touchpoints. From the website to the social channels to the pillows in the waiting room at the company headquarters. All touchpoints.
Here's a brand that gets my point: Lego. Even the brand's shopping bags reinforce the brand. And the brand's shopping experience at brick and mortar (which is fabulous, by the way).
What's your experience? JIM