Monday, October 3

The Big Debate - in Automotive


It's been fun watching brands use this year's Presidential campaign, and all the drama, as the basis for new campaigns. I just love when pop culture influences brand activity, and hopefully vice versa. We've seen it in a few categories, with automotive among them.

So let's take a look at a couple automotive brands, and how they're using the current climate to drive consumer connections.

First up is Audi, who released this video right before the Presidential debates. The production is insane, as is the storyline. The ending is just about right, given the never-ending theme this year.


"Beautiful things are worth fighting for." Notice that it was a man and a woman "dueling?" There are no coincidences in marketing my friends! But it is true, some things are worth fighting for, for sure.

Another timely example comes from Jeep...


"What unites us is stronger than what divides us." Truer words were never spoken, especially this year.

Notice how neither brand is "taking sides," or advocating one way or the other...simply asking us to make a choice.

Can't wait to check out other categories and how they are using the election to their creative advantage.

What do you think? What's your experience? JIM



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