Tuesday, November 29

Facebook Takes Flight

We think of Facebook as the ultimate medium for connectivity. For me personally, I'm connected to friends from so many aspects of my life...childhood, high school, college, jobs...some I've never even met but we share a common experience and have chosen to connect over it.

It's the magic of Facebook IMHO.

But the problem is that if you don't have internet access then you don't have access to the connectivity of Facebook. Big problem on many levels, especially when you think about how the world operates today.

This is a problem that Facebook is trying to fix itself.



Self-serving? A bit...if you don't have internet access then you can't become a Facebook user and presumably the brand is looking to constantly expand its community to meet its business goals.

But truthfully, the initiative is so much more powerful than that. Providing internet access does more than just open up Facebook to those rural and under-served communities, it opens up the world.

Opens up the world! And for that I commend Facebook.

What's your experience?  JIM.

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