Friday, December 2

Brazil, and the World, Mourns



I've been in Brazil all week, visiting our agency's new office in Sao Paulo. I've been here many times the last couple of years, but there's been no trip quite like this. Not only have I been able to spend more time here than ever before, but I've also been a small part of the tragic loss of one of the country's futbol teams from this week's plane crash in Colombia.

It's been heart-breaking to hear about. A true tragedy.

It's also been heart-warming to see the sport's and the world's reaction to the tragedy as well.

Wednesday night, the night that would have been a game between two South American futbol rivals, turned into an international tribute of unity as two rival teams/countries came together in the stadium to mourn, in front of thousands and thousands of people who shared their grief. Grief that hits the world stage.

Which is exactly how the world should behave. Sure, we can be rivals and we can spare against each other. But eventually we should come together as well, especially during a tough time. During any time.

I'm honored to have been in this great country at this moment, and I share in the great loss.

What's your experience? JIM.

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