Kodak recently released a "film" titled Understanding. It's described as a poignant portrayal of love and understanding and I would have to agree. It's shot entirely using Kodak equipment, and of course it features a Kodak camera but that's honestly not the point. The message is clear...Kodak understands our lives and wants to be a part of it.
Give it a watch:
Hits me on so many levels, both as a marketer and a human...and as a dad...and as a dad who has a dad like that.