Well here's a spot for Adidas created by a student in Germany on his own fruition, which absolutely proves my point. It's called "Break Free," and I have to say it makes me want to start running again! Universally timeless, yet told from a moment in time. And so powerful, it needs no sound (the first time I saw it I was on an airplane and hadn't plugged in my buds yet.)
Say no more...
Proves the point also that sometimes our consumers know our brands better than perhaps we think!
What's your experience? JIM.