Tuesday, January 10
Starbucks Cups Created by You
I realize that this is a bit of old news, but I still find it fascinating and evergreen ... and I learned something new today that surprised me.
This year, Starbucks went all out for its annual red cup promotion for the holidays. Perhaps as a response to last year's minimalist approach, the brand had 13 different and very ornate versions of cups that we consumers could experience all season long.
What I didn't realize and just found out is that the cups were all designed by consumers!
As you may or may not know, the typical white Starbucks cup is a bit of a blank canvas for artists. Many use it to draw/self-express and many create wonderful works of art.
Starbucks capitalized on this phenomenon for the holidays and really expanded it out!
Gotta love it! What's your experience? JIM.