Tuesday, January 10

Starbucks Cups Created by You


I realize that this is a bit of old news, but I still find it fascinating and evergreen ... and I learned something new today that surprised me.

This year, Starbucks went all out for its annual red cup promotion for the holidays. Perhaps as a response to last year's minimalist approach, the brand had 13 different and very ornate versions of cups that we consumers could experience all season long.

What I didn't realize and just found out is that the cups were all designed by consumers!

As you may or may not know, the typical white Starbucks cup is a bit of a blank canvas for artists. Many use it to draw/self-express and many create wonderful works of art.

Starbucks capitalized on this phenomenon for the holidays and really expanded it out!

Gotta love it! What's your experience? JIM.


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