Tuesday, January 24

Tecate Beer Wall


I think it's fair to say that we are going to start seeing a lot more political references in brand marketing...some taking a stand (like what I wrote about last week on Patagonia) and some merely tapping into the banter.

Like this piece of film from Tecate...as in the beer brand from Mexico.

Somehow seems very appropriate on several levels. It's a nice statement about getting along, without being too overtly politic, yet directly linked to the brand at the same time.

Let me know what you think...


What's your experience? JIM

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