Friday, January 27

The Infamous Hat - Now a Cover Story

There simply are moments that become iconic milestones in our lifetime and in our historical pop culture. It just happens.

It doesn't hurt when there's a simple, iconic visual to go along with it.

I think we all just witnessed one of these moments with the Women's March on Washington...which actually wasn't even just a march on Washington since virtually every major city had participants marching somewhere! I had friends texting in from Austin, LA, San Francisco, Chicago, Boston, and of course New York.

And it wasn't just women BTW. I myself went to the march in New York, right up 5th Avenue. And so did many of my male counterparts.

I have to say that it was an amazing experience. Once in a lifetime.

I guess that's the point, and the hope.

Time Magazine and The New Yorker chose to commemorate this particular milestone, of course with a little commentary.

Ironic that these two iconic news organizations still seem to have the ability to validate what's happening in our world. For some reason, seeing this hat on these covers gave it all so much legitimacy.

Can't necessarily explain it.

But maybe that's me. Or maybe that's the power of brand equity...in this case brand equity in journalism. Something that seems to be under attack right now.

Just sayin'

What do you think? What's your experience?  JIM







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