Friday, March 3

Coca-Cola Pool Boy

Those of you who have been around awhile will likely remember Lucky. Lucky Vanous. The Lucky Vanous who's fame was launched by a Diet Coke commercial in 1994.

Diet Coke break...


Well flash forward more than a few years later and Coca-Cola is still bringing us hero worship, but in a different form. Sign of the times, I suppose, in our popular culture!

Time for a dip  in the pool...


The interesting part in both of these spots is that the brand is just as much a hero! I guess that's the timeless point!

What's your experience? JIM

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