Tuesday, March 14

Nike Pro Hijab for Muslim Women

This is by no means a political statement, just good business. Quite the contrary, it's simply consistent branding despite the current political landscape.

Albeit taking advantage of very good timing in our culture. Which is also good marketing and good business.

Nike recently launched a line of athletic clothing for Muslim woman, showing such great respect for the culture and for the art of athleticism.

Check it all out:



Great example of a global brand meeting the needs of all its various consumers, but all with the same united message of staying fit and performing at our individual best. In tune with our culture.

Bravo!

What's your experience? JIM

No comments:

Post a Comment