Thursday, April 27

Nespresso and George Clooney


Nespresso launched a new piece of advertising yesterday morning...this is hot off the presses. One of my students at NYU clued me in so I clicked in as soon as I could.

It's a collaboration with George Clooney...yes Hollywood George Clooney, who we don't really see endorse many products. At least not a ton in the US.

Well it turns out that good 'ole George has been working with the brand for over ten years, as an international spokesperson.


He's been a coffee lover since he was a kid, and he's a big fan of the brand. And it seems like he's pretty deeply embedded, at least according to this behind the scenes footage:


In the creative execution, he shows that he's such a Nespresso lover that he'll travel great lengths to get a custom cup...all through the history of Hollywood even:


Cute, clever, great cinematic style. Very Hollywood for sure. But impressive more than anything is his commitment to the brand. He's not just a paid spokesperson, but truly a brand ambassador.

This isn't his first Hollywood turn with the brand by any means. Here's last year's take with Danny Devito:


I don't see any references to George on the brand's site and not a lot on their Facebook page other than a post, so it'll be interesting to see if this becomes a more integrated part of their overall brand campaign across outlets.

Then we'll really see that Hollywood marketing magic across channels.

What's your experience? JIM

PS - for a little fun, here's another behind the scenes reel from when they were shooting the footage:


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