Wednesday, June 28

Adidas Originals


This is a follow up post to yesterdays Adidas Odds, a fabulous idea to support para-athletes.
Upon seeing the film, a friend reminded me of another Adidas campaign that stole some of the limelight at this year's Cannes Lions Festival of Creativity awards...Adidas Originals.



Original is never finished.

I love the film technique, the use of a vintage song, and most importantly the message that we should continually be creating and striving to be original. Something I try to aspire to personally. And when you are in marketing and creativity, your work is certainly never finished.

Not to mention the iconic, classic original Adidas sneaker.



What about you? What's your experience? JIM

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