Tuesday, June 20

The Art of @BarbieStyle

Barbie has long been a fashion icon...right up there with the biggest of the brightest fashionistas.

Well now she's going to finally get the credit she deserves with a new Instagram feed, a coffee table book, and a partnership with another high-style brand.

@BarbieStyle  on Instagram will feature Barbie's many looks and collaborations with designers. She's already got 1.8million followers.


And now there's a coffee table book from Assouline that also captures her classic looks.


Evidently she's been on a book tour to promote the Instagram feed and the book.


To round out the big launch, Barbie also partnered with famed French macaroon brand Laduree for a special edition box of macaroons that resembles the new book. Pink and all. I happened to see a huge display at the Laduree in Manhattan this past weekend. Fab.


Pretty amazing. Pretty in pink.

Truly iconic and such a smart move to continue to propel brand Barbie.

What's your experience? JIM


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