Sunday, July 23

Amazon Goes Foodie

It certainly looks as if Amazon has had its eye on the food business for quite some time.

My first experience was Amazon Prime Restaurants...food delivery from local restaurants fueled by Amazon Prime. While there are quite a few of these kinds of services (particularly locally), it does make sense for Amazon to jump in and help facilitate. As an Amazon Prime member, any kind of delivery works for me.

Then came Whole Foods...Amazon's mass entry and aquisition into the food business. It was a bit of a gasp heard 'round the world but then again not so surprising then you think about it.

Well now, Amazon is evidently upping its food game again with an intent to start selling meal kits, ala Blue Apron.


Amazon registered a US trademark for a service the company described as "We do the prep. You be the chef."

Love the message!

Smart move? What's your experience? JIM

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