Thursday, July 27

Coke Zero Sugar

Coke Zero is changing its name, perhaps to give a little more clarity to the ingredients. It will now be called Coke Zero Sugar.


For those on the hunt to reduce sugar intake, it does indeed provide clarity. Just like Diet Pepsi Max changed its name to Pepsi No Sugar recently.

Of note as well is the dominant use of red on Coke Zero Sugar, a franchise move to make red a red thread through all the Coke option. 

Certainly reads quickly. I'm personally a believer that packaging should in fact be a part of your marketing mix that constantly evolves and refreshes to keep current and top of mind.

Does this move do that? What's your experience? JIM

4 comments:

  1. Coke Zero is my drink of choice. I don't care what they call it or what it looks like as long as they don't change the formula. I'm not sure I would have recognized it as the same product without this post though.

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  2. This product has always vexed me. Does this imply Diet Coke has sugar? I also have heard that it has less caffeine that Diet Coke, but how is that communicated?

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    Replies
    1. Nevermind, found my answer here:

      http://www.gq.com/story/rip-coke-zero

      Delete