Sunday, September 3

Taylor Swift's Second Single

This is a follow-up post to my recent take on the Taylor Swift and UPS partnership for her new album, Reputation. A novel partnership for sure, perhaps the first of its kind. I asked the question, "What can brown do for you?"

Mind you I'm not commenting on the music, but simply the marketing of the music. The innovative marketing of the music if truth be told.

Brand Taylor Swift took it to another level this past weekend, using social media and another unlikely partner to create yet another buzz about an upcoming single from the new album. Now I'm going to ask, "What can football do for you?" As in American football, college style.

Evidently the first single was a (promised) departure from typical Taylor Swift, but single #2 gives the fans exactly what they want. Signature Taylor Swift. It all happened in a tweet from Taylor Swift alluding to a college football game. "Are you ready for this," ... simply put and as simple as it gets. And that's all it took. And sure enough, a sneak peek of the second single appeared during a break in the game, sending fans in a frenzy.

Showing us all how to market in the modern age.

Well done brand! What's next, Taylor? What's your experience? JIM

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