Monday, December 4

Barbie’s First Hijab


I've always admired brand Barbie as it has long led the way in keeping itself contemporary and relevant. And it's latest move is in keeping with that heritage.

Barbie just recently launched the first Barbie doll to wear a traditional hijab, modeled after famed fencer Ibtihaj Muhammed. This amazing athlete has broken massive barriers as the first U.S. Olympic athlete to compete wearing a hijab.
We first saw the new Barbie with Muhammed at the recent Glamour "Women of the Year" Summit. A striking resemblance and another first for the brand. And for this inspiring athlete too.

I'm continually impressed, as a marketer and as a dad.  What's your experience? JIM

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