Friday, December 1

Hershey's Gold

New product introductions are the lifeblood of marketing and branding. Keeping your offering fresh to your consumers is just one way to keep your brand fresh in their minds.

Well today brand Hershey's sent us all a not so subtle reminder with their first new product since 1995 labelled under the heritage Hershey's brand name.

Hershey's Gold.

I'm not sure that this is much about product innovation per se, as much as it is about deliciousness and keeping the brand active in the hearts, minds, and wallets of consumers.

The website is full of color and vibrancy, that's for sure...and it also announces the brand's support for the US Olympic Team, presumably to help them win some gold medals. Score!

"Ever wonder what gold tastes like?" Evidently it's peanuts, pretzels, and carmelized creme!

What's your experience? JIM.

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