Thursday, January 18

IKEA's Pregnancy "Test"


You have to admit, this is clever. It may be other things as well, but it is clever.

Sweden is home to IKEA, the innovative retailer that's not afraid to put it out there. Like when they were one of the first big brands (and big retailers) to advertise to same sex couples way way back in the day. Gotta respect that.

This time, in their home country, IKEA is targeting soon-to-be moms with a special discount on their cribs. But the only way you can get the discount is if you pass the pregnancy test and actually pee on the print ad that appeared in a national print magazine. Yes, the ad is an actual pregnancy test.

Clever. At a time when actual print advertising is diminishing, this ad gives it a reason for being (so to speak).

Now truth be told, you don't have to actually bring the test into stores...it's just a way to capture attention. The attention of very busy pregnant women prepping for the upcoming arrival.

Many have had many comments about this promotional ad on social media. Me? Clever.

What's your experience? JIM

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