Sunday, February 25

Lessons Learned from the Latest Brand Activity

I'm a big believer that marketing is a spectator sport, and there's been a lot to observe lately. But we can all learn from it!

I picked some recent activity and scoped out what we can learn for Entrepreneur magazine.

From L.L. Bean to PepsiCo to CVS. And a couple more.

Click here to give it a read. What's your experience? JIM


  1. Jim,

    On the Pepsi comment, completely agree about the need to vet your messaging...although vetting with those closest may not always be the best option. I suggest vetting with communication pros that can anticipate how messages will be received and unanticipated consequences.