Tuesday, March 20

Adidas Originals — Made from Ocean Plastic


This is a bit of an OMG. And a start for many more to come, I do believe.

Adidas has partnered with Parley for the Oceans. Together they take ocean plastic (pollution before it hits the seas) and spin it into a thread that they then turn into sportswear...footwear in this case. Sneakers!


"Turning a threat into a thread."

Bravo!

This week, the brand announced that it has now sold more than 1 million pairs of sneakers made from ocean plastic. Certainly starting a new sustainable trend.

Bravo indeed!

What's your experience? JIM

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