Wednesday, March 14

Apple Australia’s First Dance

Australia recently passed Marriage Equality, one of the last nations to do so. It was a massive communal effort to persuade the vote, and it worked. And there were a lot of brands involved leading up to the historic moment, and then celebrating after wards.

Apple Australia was one of them.

Here’s a film that the brand put together as part of that celebration, highlighting couple’s “first dance.” All shot on an iPhone X....

That was the long version, but the brand also ran a series of shorts...

Well done, Apple! A brand that’s a part of our lifestyle helping to celebrate a simple tradition that now all can enjoy.

What’s your experience? JIM.

PS - In honor, I just have to post this song released before Marriage Equality was passed in America. It’s also featured in the playlist from my book.