Wednesday, May 9

The New York Times "Television"

(all the news that's fit to watch)
The New York Times with "All the news that's fit to print," is among the most recognized brand taglines of all time. Particularly for a news outlet. Particularly when you realize that not many "news brands" have memorable taglines.

Long a leader in print newspaper, The New York Times has certainly had to change with the times, adopting the "if you can't beat 'em, join 'em" approach.

First, of course, The New York Times went digital. It had to, in order to hang on to any kind of leadership in our digital/mobile world. It's hard now to even use the words digital or mobile to describe our world because, well, it's all digital and mobile.

Now the news outlet is changing again and going to television.

"If you can't beat 'em, join 'em."

But it's not really broadcast television either, because "television" is no longer just that bring screen that hangs in our homes. It's gone digital/mobile as well. It had to, in order to hang on to any kind of viewership.

So I guess now "All the news that's fit to print" is also "fit to watch" as well.

Smart.

What's your experience? JIM.

1 comment:

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