Friday, June 15

Free Magnum Pride Bar

Magnum, as in the ice cream bar, is offering a limited edition Pride Bar in conjunction with GLAAD all during Pride Week in New York City (which is the last week in June 2018). And on Wednesday that week, the Pride Bars will be free! Well, actually, customers can get them for free OR donate the purchase price to GLAAD.

Well done. I know I say this a lot, but I just can't say it enough. We never saw this kind of brand support for Gay Pride back when I was young and coming out. I know it's just an ice cream bar, but it would have made a world of difference back in the day for me. And I know it makes a world of difference for people today.

So yes, it's an ice cream bar. And a pretty powerful one at that!

What's your experience? JIM

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