Saturday, June 9

New Mickey Mouse Ears for Pride


In honor of its annual Gay Days and for Pride Month, Disney just released a new version of its famous ears.  

I guess this makes Mickey Mouse the most inclusive mouse on the planet! Indeed!

Here's what I love about this, aside from the obvious: brand iconography shouldn't be in a museum. It should evolve and transform through time, taking on the consciousness of what's going on in the world. Brands should live in the moment, while leveraging their intense heritage. Disney and Mickey Mouse are doing just that!

Happy Pride! What's your experience? JIM.

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