Wednesday, June 6

Soul Cycle -- All Souls Welcome


Soul Cycle launched a brand new campaign that's all about individuality, inclusion, and acceptance...and self-acceptance. Perfect timing on a number of fronts, not the least of which is Pride Month!

The campaign features six LGBTQ instructors being their best souls, delivered via hand-painted murals in major cities and via six inspirational videos.


I just love this quote ... "Free to be me, no matter what comes out."

Here's "Magnetic Soul:"



And here's "Misfit Soul:"


I love the branding and the messaging. What's your experience? JIM.

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