Monday, June 25

Wells Fargo - Earning Back Your Trust



There have been a few brands on an apology tour as of late...trying to make amends for a series of events that caused consumers to rethink. To lose trust. To perhaps go elsewhere.

Facebook did a video about data privacy and getting back to why we ever joined Facebook in the beginning. Uber's new CEO released a video talking about how the company is moving forward.

And now Wells Fargo has released its own video, with its own plan for getting back to its brand and for moving forward. It plays heavy on its heritage with equal weight on the future.


Established 1852
Reestablished 2018

These brands aren't the first to try to fix their brand...here are some other classic apologies, as reported by AdWeek.

What's your experience? JIM

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