Wednesday, July 18

Dunkin' Donuts Coffee Beer


Just last week I wrote about how Carvel ice cream teamed up with a craft brewery to mashup beer and ice cream...Fudgie the Beer.

Well now I've just read that Dunkin' Donuts is teaming up with fellow Boston-based brewery Harpoon to create a coffee beer. As with Fudgie the Beer, I guess if you love coffee and you love beer then it stands to reason that you'll love coffee beer.

Or as the label says, "Love Beer. Love Life." Indeed.

I guess America runs on beer...coffee beer. Partnerships and mash ups are a great way to create some excitement around a brand and promote new trial. Often, the more unusual the better.

Personally, I'm kinda eager to try it!

What's your experience? JIM.

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