Thursday, July 26

New Reddi Whip Flavors

I personally think it's perfectly fine to observe successful trends in one category and apply it to another.

"Marketing is a spectator sport," after all.

That's exactly what the iconic Reddi Whip (non-dairy whipped topping) just did when introducing two new flavors...coconut and almond.

Coconut milk and almond milk are all the rage, as consumers seek plant-based alternatives to dairy. Just stop by a Starbucks if you need any proof of that.

So why not make these alternatives available in a whipped topping. Why not? Well, only if the consumer agrees and buys into it!

What could you apply from another category to your brand? What's your experience? JIM.

PS - I think this is the first time I've ever written about this heritage brand!

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