Friday, November 9

Planters NUT-rition Recommended by Men's Health


When I discovered the Planters #SaveYourNuts campaign for #Movember the other day, I also came across this little product from the brand...NUT-rition. As in, nuts for nutrition. Clever.

One particular SKU from the product line stuck out at me: the one recommended by Men's Health magazine. It's a special combination of ingredients known to be useful to men's health. So Men's Health tagged it. With #SaveYourNuts on my mind, I immediately went there, but in actuality this product is for overall men's health, not just the #SaveYourNuts kind of men's health. I think Men's Health knows that.


It's a smart "partnership" of a known media authority recommending a product that fits perfectly well with its editorial content suited to the needs of its readership. It's roots are likely The Good Housekeeping Seal of Approval from back in the day.


I'll buy it...you? What's your experience? JIM.

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