Wednesday, December 12

Twitter #NotARetailStore


UK retailer John Lewis has made famous its annual holiday advertising. UK folks and folks all around the world look forward to the debut every holiday season.

But not John Lewis, a not-as-famous US citizen. Every year his social media feed fills up with comments about the advertising, obviously directed to the wrong John Lewis.

In a very funny twist of story, Twitter (in the UK) decided to make a holiday story out of THAT John Lewis with #NotARetailStore, paying homage to his bio on his Twitter handle.



Quite brilliant. A bit of an inside joke, but that makes it all the better.

Happy Holidays! What's your experience? JIM.

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