Monday, January 28

Avon Pulls Its Naked Proof Ad


After considerable backlash on social media, particularly from some very influential women, Avon apologized and pulled its advertising for Naked Proof.

The upset was essentially over the headline: "Dimples are cute on your face but not on your thighs"

Good call to apologize and act swiftly. Lesson learned here is to do market research on your messaging to make sure it resonates rather than alienates. The brand may in fact have done just that and still thought it was ok, but I still always like to try to learn from these kinds of issues. 

Marketing is a spectator sport, so we should learn from each other!

What's your experience? JIM.

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