Tuesday, January 22

SJP Recreates Carrie Bradshaw for Stella

Ah, there's that familiar music, the city sidewalk, the water in the gutter ... yes, it's Carrie Bradshaw from Sex in the City.

Only this time it's Sarah Jessica Parker recreating the character for brand Stella Artois, with a cute little piece of content supporting the brand's initiative for clean water.

I'm betting there will be more content coming, and I'm betting we'll see Carrie in the Super Bowl.

Mega-fans are going to love it, which is clearly the objective. Leveraging one strong base to build another. It just might work ... I can't help but wonder!

What's your experience? JIM

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