Monday, January 28

Starbucks Van - Details Matter

This picture of a Starbucks van with the door open has been making the social media rounds as of late, and for good reason ... it's a good chuckle. 

But for a brand marketer like me, it makes me break out into a cold sweat because it reminds me of how important the small details are in marketing. What should be a good branding moment can quickly and easily turn into a brand #Fail. In a New York minute!

I'm taking this viral photo as inspiration to remember that the details matter, and that there is no detail too small to sweat through when it comes to brand marketing.

Details matter! What's your experience? JIM.

1 comment:

  1. 7 years working for The Walt Disney learn quickly that details matter. Employee training 101 = exceptional guest experiences