Wednesday, January 30

Verizon First Responders - The Team That Wouldn't Be Here

Just in time for the big Super Bowl ramp up, Verizon just launched a new video honoring first responders ... specifically first responders who have saved NFL players. 11 players and 1 coach, to be exact. I'm sure there are more, but these are the folks featured in this spot.

It's called "The Team That Wouldn't Be Here." Pretty cool and very inspiring. Give it a look:

It's not the first time that the brand has honored first responders, so my bet is that it's becoming a bit of a platform for the brand. Giving the brand a purpose and showing that it's part of a community is generally a good thing in my book. :)

What's your experience? JIM.

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