Sunday, February 3

Where Do You Stand


My colleagues at WPP Healthcare published a collection of articles that address "taboos" in brand marketing and communications. They asked me to contribute, which is such an honor. 

Here's the taboo I tackled: brands taking a stand on political/social issues.

Back in the day, we'd never have a brand take on a political or social issue, but times have changed. 


What's your experience? JIM

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